Billions of people across the globe still prefer emails to other forms of communication making it anything but an outdated marketing method.

• As many as 59% of consumers claim that emails influence their decisions on final purchases. 
• Even today, 49% of people don’t mind receiving emails from their favorite businesses and brands. 
• 61% of consumers are happy to receive information by email. 
• About 59% marketers find emails to be the most effective in generating ROI.

Video marketing is no longer a choice but a necessity. Users are drawn towards videos because it allows them to absorb more information about a business or brand in an easy and more effective way.

• CTR in emails increases by 63% with videos in it.
• Users share videos on social media 1200% more compared to texts and images combined.
• Watching a product video offers faster conversion with as many as 64% consumers. 
• Information retention rate of videos compared to text based information is 95% and 10% respectively.

The future of marketing is personalization as it promises a better customer experience. With the evolving technology and smart marketing, collecting data is easier than ever leaving personalization a method that’s no longer hard to implement.

• As much as 50% reduction in acquisition costs. 
• Personalization across different channels can increase consumer spending by as much as 500%.
• 80% online users expect personalization. 
• Integration of personalization helped 87% of companies to improve their key metrics.

With a 9% increase in user base within 1 year, social media gives companies and brands an opportunity to tap into a new, fresh consumer base. Adoption of social media by consumers is at an all time high which makes it a perfect digital marketing platform.

• Facebook stories have 500 million users daily.
• There are over 1.5 billion users on TikTok. 
• Spending $1 on an influencer generates a return of $18 on average. 
• Social media demographic of active users is 77.5% GenX, 90.4% millennials and 48.2% baby boomers.

All successful digital marketing efforts are tied to a brilliant SEO strategy. Since there are constant updates everyday, SEO strategies need to evolve constantly too. This is one primary aspect that can never stay constant.

• More than 200 factors are used by the Google Search Algorithm to rank websites. 
• The first five SERP results are responsible for 67.60% of all clicks.
• On page optimization is found to be the most effective SEO tactic as per 57% marketing executives. 
• Marketers believe SEO to be far more effective compared to PPC.